Abidjan Infrastructure Investment Communications
- Abidjan, Côte d'Ivoire
- 2026
- BRANDING AND COMMUNICATIONS
POSITION structured investor communications for an infrastructure sponsor, turning technical, commercial and governance material into a coherent presentation system for different diligence stages.
The challenge
The sponsor's presentation combined engineering detail, market context and funding requests without a clear decision sequence. Different versions contained inconsistent descriptions of project readiness, and diagrams sometimes implied that planned infrastructure already existed. Investor audiences needed concise entry materials with a defensible route into deeper evidence. The communications mandate therefore had to improve comprehension while preserving distinctions between confirmed facts, sponsor assumptions and matters awaiting specialist verification.
Our approach
POSITION worked with the sponsor and advisers to define an investment narrative, evidence hierarchy and disclosure conventions. The team separated introductory materials from detailed presentations and supporting technical exhibits. Charts, maps and diagrams were redesigned with clear sources, status labels and consistent terminology. A modular design system allowed approved content to be assembled for different audiences, while version ownership and review checkpoints governed updates to sensitive project information.
The result
The sponsor gained a coherent communications suite that supported progression from initial interest to substantive diligence. Readers could distinguish the project proposition, readiness conditions and requested next steps without navigating contradictory materials. Modular design made updates more controlled, and clear evidence references connected concise statements to supporting documentation. The work improved the quality and consistency of investor dialogue without presenting design refinement as validation of the investment itself.
Outcomes
- Evidence-led investment narrative
- Clear project readiness disclosures
- Controlled modular presentation system